Brand Name Medications vs Generics has been added as a related post - related requested by PlayhousePals on that post.

Fascinating.

Would be interesting to see ALL of the data; I have suspicions that there may be some (small but statistically significant) segment of the population that trust generics MORE than brand-name drugs. Anecdotally, I know I feel a sense of smug superiority every time I buy generic ibuprofen for headaches instead of branded at a small fraction of the price...

Moving this video to PlayhousePals's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

The Strange Science of the Placebo Effect has been added as a related post - related requested by PlayhousePals on that post.

*promote

Promoting this video and sending it back into the queue for one more try; last queued - promote requested by eric3579.

So if a pharmacy offered a relabeling service of generic drugs, would the drugs be more effective?
(not counting the legality of said service)

Yes! That's what this research is telling us. I'm quite certain that this relabeling has been done already by some shady operators, without advising the consumers.

I suspect the effect would be stronger in the U.S. with direct drug advertising... is that legal anywhere else in the world?

How long until some shady character uses it as a defence in court? We just did it to increase the effectiveness of the generic drug... it's almost a public service