It's a small "experimental" project I put a little work into. It's available just for some simple fun, if you want a little privacy, or you want to link someone to a page with a very long, complex address but you also want a meaningful URL to pass along.

E.g., instead of giving someone a long, sloppy, meaningless URL like:
  •  http://www.homedepot.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10051&langId=-1&catalogId=10053&productId=100095394
and instead of creating a shorter URL, which is just as meaningless, with a service like tinyurl:
  •  http://tinyurl.com/39mz3o
you can create a clean, short URL that actually means something:
  •  http://yuarel.com/home_depot/Heavy-Duty-Shelving

If you head over to yuarel.com you can create your own personalized web addresses that link to anywhere else on the web that you want.

For example, here's my very first Yuarel URL:
http://www.yuarel.com/video/Teh-Cutest-Adorable-Kitty-Evar!!!

So, please, start using it as much as possible and tell a friend. Better yet you can tell two friends, then they'll tell two friends, and they'll tell two friends, and so on. Spread the word! And if you have any ideas how to help popularize it, I'm all ears.

[update]
I added the ability to masquerade so instead of a simple redirection the real URL's contents will be displayed at your fake URL.