HOLY SHEET! Clever branding, a step too far?

I was ambling down the halls of my local shopping centre today- on my way to a long black with a side of milk- when this new shop caught my attention. To be honest, I'm kind of surprised that it got the go-ahead from the shopping centre management- sure it's cheeky, but yeah basing your whole brand around a pun with "shit" seems a bit off. mmmm, nothing goes better together than the shit and sheets- ask any rest home worker, and they'll agree.

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