Reinventing the wheel - Fosbury at the `68 Olympics

Proof if ever there need be that rethinking established and universally accepted concepts can bring greatness. Fosbury a professional but unremarkable athlete won Gold and became the most famous high jumper ever by figuring out that jumping backwards was better than the unquestioned forward style.
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"Reinventing the Wheel" means redundantly developing a widely used device or method that already exists and requires no improvement. It is usually used in a derogatory way, and specifically implies lack of innovation, so it doesn't apply here.

It's like somebody here saying, "Hey, someone should create a website where people can post YouTube videos and others can vote on them. The bad ones won't make it, and then we'll have a solid collection of actually interesting vidz instead of the swill you have to wade through on YouTube. We could build traffic and eventually incorporate Google ads."

Or like Bill Gates when he made Windows. Oh no, wait. He just stole that. Bad example.

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