In recent years local art supply places have not stocked Atelier acrylic paints and I haven't seen them in catalogs. At this point I've used more Golden acrylics. Some local art supply stores are supposed to start carrying this new paint. Whereas I'm intrigued by all the possibilities with liquid additives, my money's all tied up in Golden acrylic now.

For those interested in knowing more about Chroma's Interactive Artists' Acrylic:
http://www.chromaonline.com/chroma/products/atelier_interactive/video_library/interactive_acrylics_demo__1/(autoplay)/true

Interactive??? You're painting. It already is "Interactive".

OK, As a professional artist, my first concern would be the permanency of this stuff. I would be leary about paint that redisolves when you get it wet (if using it for purposes other than commercial uses).

This stuff stuff seems to be a combination of the already established mediums. Gouache - already a re-dissolveable water based paint
Oils - stays wet longer periods so you can continue to work it.
Water Colours - Water based paint you can re work.

I guess I just don't get the point. With that many ad-on products, I wonder if marketing isn't designing the product instead of actual artists.

Maybe I'm just old fashioned. Gesso for primer, acrylics for undercoats & washes and oils for the actual painting.

Ah, well...

Tired of your acrylics drying too fast? Then use a retardeer or switch to another medium , like oils. The whole point of acrylics is that they dry quick.
Sheash....!