""I see you, the only one who can save her," croons Tapas Mukherjee, a skinny 32-year-old physician at Glenfield Hospital in Leicester. "But you won't save her, when so much is left undone."

Mukherjee is no Bruno Mars. But odds are this is the first time you've seen someone sing and dance his way through an asthma treatment protocol with lyrics like "Aim for 94 percent to 98 percent sats now," (referring to the patient's blood oxygen level).

Cute, but did it do the patients any good?

When the hospital ran another survey two months after the video was released, all of the doctors polled said they knew about the asthma guidelines, and 80 percent said they were using them. They also scored much better on knowledge of specifics, including those target sats (up from 57 percent to 91 percent, thank you very much)."

This is extraordinarily geeky and pretty brilliant. National Public Radio highlighted it---the MD singing is a British lung specialist who despaired of his colleagues not managing young asthmatics well as they entered the Emergency room---and, reading between the lines, some of them dying unnecessarily.

So, he rewrote "Breakfast at Tiffany's", came up with this---and it won recognition from multiple medical societies.

And people at the hospital remembered the guidelines!