companies like pepsi,general mills and mcdonalds spend billions in marketing directed specifically towards children with the message they "care" about the welfare and health of children,while at the same time lobby vigorously to enact influence lawmakers to allow them access to our most vulnerable and easily manipulated.
Protect our kids: Sign the petition http://www.preventioninstitute.org/notbuyingit
Experts agree that junk food is a huge contributor to skyrocketing rates of diabetes, high blood pressure, and even strokes among adults--and increasingly, among children. And food and beverage companies spend billions of dollars promoting unhealthy foods virtually everywhere kids go. The Interagency Working Group on Foods Marketed to Children (IWG) has proposed reasonable nutrition guidelines to help provide a model for companies that market to kids. Unfortunately, the food industry and media companies are working to get Congress to stop the IWG from finalizing these sensible recommendations.
"We're Not Buying It," exposes deceptive marketing to children, debunks industry claims, and highlights the latest research. When we put children first, the plan of action is clear: companies should market the foods that keep kids healthy, not sugary cereals and other junk food. The IWG guidelines will help to do just that. Get involved at www.preventioninstitute.org
Music by Moby. Directed by Anthony Lappe.