Apparently, there is a conference for professional cinematographers in LA in June each year (I know; what a a surprise, right?).
All the accessory makers and camera guys show up to see what's new and what is working.
Here, we see a gentleman demonstrating a brand spanking new SteadiCam-Like rig for shooting with a movie camera; the camera in question is apparently an older digital Arriflex...which, used, is worth about $100k in some configurations (this sounds crazy to me; can someone please correct me?)
It's initially quite impressive (remember Stanley Kubrick's smooth as silk shots from The Shining in the hedge maze? that's this sort of technology, I think).
And, in a brief moment of overconfidence, things don't go well.
I don't think he made the sale.