Red Bull Cola: Graffiti by Agents of Change, secrets by MI6

MI6 are supposed to be the UK’s premier secret service, responsible for national security whilst employing the likes of Spooks and James Bond. Unfortunately, they were powerless when another group of agents infiltrated the River Thames and gave them an interrogation of their own.

Known only as ‘Agents of Change’, this crew of graffiti artists went on their own secret mission with a message for MI6, scrawled on the building opposite with lasers hi-tech enough to make Q jealous!
KnivesOutsays...

So this brings up an interesting point. Is Videosift useful to advertising agencies as a medium for viral marketing?

Hypothetical question of course, because we all know that it is. I don't object to viral advertising when it's allowed to spread... organically? This doesn't seem very organic though. Maybe I'm just a cynic, but when a new user comes on board, and their very first sift is a vid from a viral advertising campaign...

This just feels very heavy-handed. Brutish even. Why do I think this is active viral marketing, and not organic?

Look at the video description above.

"MI6 are supposed to be the UK’s premier secret service, responsible for national security whilst employing the likes of Spooks and James Bond. Unfortunately, they were powerless when another group of agents infiltrated the River Thames and gave them an interrogation of their own.

Known only as ‘Agents of Change’, this crew of graffiti artists went on their own secret mission with a message for MI6, scrawled on the building opposite with lasers hi-tech enough to make Q jealous!"

That's pretty great copy. It's not something your typical sifter would bother to craft. Interestingly, it's also found (verbatim) here: http://www.facebook.com/group.php?gid=12393612318

The description on YT is simply: "Graffiti by Agents of Change, secrets by MI6, all natural Cola by Red Bull."

Viral marketers: please be more subtle, else you just come off as trying too hard.

Discuss...

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