Design Outside the Box - life becomes a game?

Duration 28 minutes 19 seconds.

I haven't even watched all of this but it's a brilliant talk ranging from why certain games rake in millions of dollars, the nature of escapism to our need for authenticity in the technology we consume.

Nice article at http://gigaom.com/2010/02/22/video-reality-tv-iphone-the-future-of-technology-why-its-all-a-game/

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