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Howard Bloom, The Lucifer Principle and human evolution

Howard Bloom is an author, a publicist, and the founder of two new fields, mass behavior and paleopsychology. He is the founder of several scientific endeavors involving evolutionary psychology, including the International Paleopsychology Project.

The Lucifer Principle, prologue:
"I've attempted to employ the subject of man's inborn "evil" like those who turned to the subject in the past--to offer up a restructuring of the way we see the business of being human. I've taken the conclusions of cutting-edge sciences-- ethology, sociobiology, psychoneuroimmunology and the study of complex adaptive systems, among others--to suggest a new way of looking at culture, civilization, and the mysterious emotions of those who live inside the social beast. The goal is to open the path toward a new sociology, one which escapes the narrow boundaries of Durkheimian, Weberian and Marxist concepts, theories that have proven invaluable to the study of mass human behavior while simultaneously entrapping it in orthodoxy."

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