2,242 views

Watch
- Search Videos
  
  Advanced search »
- Submit a New Video
Discuss
About
- Try clicking on the various channels to see videos posted to that channel - if you're into music you can click the Music channel to get more music sifts - go on and explore! Use the "hotness" when you have opened the channel link to get videos that have gotten a lot of votes, or use "newness" to have a look at the new sifts.
  When browsing sifts you like, have a look at the Related Posts list to see other related videos, click the tags under the video title to see more sifts tagged with the same tags or have a look at other sifts from the same user in the More Posts By list. If the sifted video is in a play list, have a look at the play list to see other interesting videos the Sift users have linked together.
  Enter the Sift Lounge to chat with online sifters about anything and everything, or read interesting posts in the Sift Talk forum.
  The Top New Videos list is always full of interesting, current videos. It is always recommended that you have a look through the Top New Videos, but also have a look at these:
  - Upcoming Unsifted Videos - active video submissions that neither are published to the front page nor archived to the submitter's personal queue
- Have you seen a really funny, surprising, scary, interesting, cute or in any other way extra good quality video?
  Post and share it here - VideoSift is the best video aggregator on the Web, where we share, discuss, promote, and interact with the best videos out there on the web. Post it here, and share it with the large community of video-interested users. And - you are guaranteed to find more very good videos here already!
  Mind you, we only share videos you discover that someone else has made; if you "self link," by posting a video you have made, have posted or have interests in, you risk the ban hammer - read the posting guidelines before posting. The sift is NOT for promoting your own videos - it is for sharing videos others have made.
  Submit a Video Now »
Login

Engineering Consent (Psychological Marketing of ...all)

submitted by oxdottir

1 decade 6 years 10 months 4 weeks ago

THE CENTURY OF SELF(EPISODE 2):The program explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.

Politicians and planners came to believe Freud's underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.

Sigmund Freud's daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people. But this was not a cynical exercise in manipulation. Those in power believed that the only way to make democracy work and create a stable society was to repress the savage barbarism that lurked just under the surface of normal American life.

(The first 10 minutes of Episode 1 is here: http://www.videosift.com/video/The-Century-of-The-Self-Part-1-of-4, this part covers different material--fascinating marketing stuff.)