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Beyonce's Smoking Hot Perfume Ad - Too Hot For TV?

submitted by mintbbb

1 decade 3 years 5 months 2 weeks ago

This commercial was too hot for 'daytime' British TV. However, it can be shown after 7:30pm.

Guardin.co.uk: A raunchy TV ad featuring singer Beyoncé promoting her perfume Heat has been criticised by the advertising watchdog for being shown when children were likely to be watching TV.

The ad campaign, by perfume company Coty UK, featured Beyoncé wearing a short red dress and acting seductively, was described by the Advertising Standards Authority as "sexually provocative" and "unsuitable to be seen by young children". The ad was set to the song Fever.

A number of complaints were received by the ASA from members of the public, who said that their children had seen the ad in the middle of the day during family programming. The commercial already carried a restriction imposed by Clearcast, which vets TV ads before they are aired, not to be shown in or around children's programming.

Coty said that the TV ad was "intended to reflect the singer Beyoncé's personal 'sexy chic' style" and that the ad was not "overtly graphic or explicitly sexual and at no point was Beyoncé naked". The company added that the commercial was "stylised and in keeping with other ads in the genre".

However, the ASA said the ad should not have been run so early in the day and ordered that it should not now be aired before 7.30pm in the evening.

"Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," said the ASA. "We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery."