Just for a leeeeeetle information, this isn't really heckling. He asks the audience to yell out things that are unique about a fish and he delivers some comedy based on their answers. He has a staple reply to someone who tries to be "smart" by saying things like these, and that was his reply

Alan partridge is based on that awkward-situation comedy, he's a socially inept character so most of the fun comes from seeing him interact poorly with people.

One minor criticism, leave some space between the egg and the beans. I may mix them, but I want that to be my decision. Use a sausage as a breakwater.

Man, he toured last year, for the first time to Oz, and played this entire set including this 'impromptu' heckler response. Material was all more than ten years old. My irate brother was yelling out all the same heckles from the dvd, and Coogan astutely avoided a response.

It's amazing how well Partridge has dated. I watched the recent repeats of I'm Alan Partridge and it's still brilliant.

Tags for this video have been changed from 'Steve Coogan, live, that applause was for me, fish, 1998' to 'Steve Coogan, live, that applause was for me, fish, batter, 1998' - edited by calvados