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Adidas Adicolor - Pink

submitted by E_Nygma

1 decade 7 years 2 months 2 weeks ago

This was one of the installments of Adidas' Adicolor campaign, a concept introduced in 1983 and reintroduced in 2005. It featured an all-white training shoe that could be painted for an individual look and feel.

Charlie White, the director of this short, has also directed a music video for Interpol's 2004 single "Evil", from their Antics album. He is primarily an artist, and is a member of the Graduate Core faculty at the Roski School of Fine Arts at USC.

White’s work has been exhibited internationally in museums such as The Center of Contemporary Art of Salamanca, Salamanca, Spain; ZKM Museum für Neue Kunst, Karlsruhe, Germany; Shanghai Museum of Contemporary Art, China; Santa Monica Museum of Art, Santa Monica, CA; Oberösterreichisches Landesumuseum, Linz, Austria; Gertrude Contemporary Art Spaces, Melbourne, Australia; Yerba Buena Center for the Arts, San Francisco; and the Brooklyn Museum of Art, New York.