Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as... continue reading
posted by cybrbeast 1 decade 4 years 11 months 2 weeks ago • 2,361 viewsTED talks
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Updated: 7 years 3 months 2 weeks ago
Views: 18,569
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