Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as... continue reading
posted by cybrbeast 1 decade 5 years 2 weeks ago • 2,361 viewsTED talks
Created: 1 decade 7 years 2 months 2 weeks ago
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Updated: 7 years 4 months 3 weeks ago
Views: 18,573
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