Yep. Maybe, helping him clear his inventory without a loss will let him re-stock in a way that works out better for him in the future.

The weak social ties that connect us---the storekeeper, the barista, the guy at the corner stand you say hello to---they have a lot to do with the sense of neighborhood that people have when they live in a place.

http://en.wikipedia.org/wiki/Interpersonal_ties

Did you watch to the end? He closed his store, lives in seclusion, and surrounds himself with weapons fearing gang reprisals. I'm not sure I'd call that a "win."

Plus, five people dead. Granted, not exactly upstanding members of society, and two clearly intended to kill him (the ones who were walking out the front door then turned around to open fire--sounded like it was an attempted revenge killing), but still it seems difficult to call five people dead a win.

I feel bad for the guy. I don't deny he was within his legal rights to shoot in every situation, but this video basically convinced me that owning a gun as a storekeeper is probably not a great security plan (as he himself notes in the end). This guy trained, he took precautions--I'd say obsessively so--and yet in the end the only reason he is alive today?

Dumb luck.

Attempted robbers still got past his security precautions and into his store, and they still shot him--multiple times. It's only luck that none of those times he got shot they didn't hit him in the spine, heart, major artery, etc. No amount of training is going to stop a bullet.

It's also dumb luck that none of his missed shots hit anyone out in the street (you can see in the stills from the crime scene photos that several bullets pierced the store windows and therefore went sailing out into the public).

Basically, I can't really see this video being used for NRA promotional purposes.