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amazing music video - stopmotion animation of every WORD
music video for softlighties - "heart made of sound"
quote from the director, kris moyes:
“The clip took 14 days to shoot and was all mapped out from the beginning. I notated the whole song and used that as my bible. The words and musical sections were divided equally allowing 7 days each. We were shooting about 25-30 words a day and working 9 hour days, (about 1 word every 15-20 minutes) which ended up being too much for my art director who pulled out halfway through. For the word section the more solid ideas were executed in the first few days allowing the others to ferment. Naturally there were a few that didn’t go exactly to plan so I had to treat them on a case to case basis. I think the results from the ones that needed lateral thinking are my favourites, especially “and” which was spelled out of the laptop, external drive, wacom tablet and ipod speakers.”
via: motionographer