>> ^braindonut:
But, speaking from experience, when you suddenly are presented with something that questions your entire basis of reality, your entire focus in your life - that's pretty terrifying.

I know, it's like when I watched this video.

Horrifying.

So is this where I out myself as a New Media Douchebag?

I've been most able to connect with other librarians and tech trainers at Twitter and Del.icio.us. I'm no real expert, but I think the trick to using Social Media well is finding a niche where you're following people that are passionate about the same things you are. The relationships form naturally if you listen carefully...and don't make an ass of yourself.

And as corporations do try to take that power, the 'people' are revolting: http://www.videosift.com/video/iHate-Innovative-Commenting-software
http://www.videosift.com/video/New-Media-Douchebags-in-Plain-English

Ah. So if this is a science ... *adds to collective*

Yeah, my husband the chemical engineer likes to sum up thermodynamics as "You can't win, you can't break even, and you can't get out of the game." Upvote all plain English "rules"!