The first time I flew to Iceland on the aptly-named Iceland Air, the "entertainment" consisted of the entire catalog of Sigur Ros and Bjork. The seat-back screens in the cheap seats had a list of movies that an old UHF channel would have turned its nose up at, and an endless loop of four commercials for wonderful Iceland -- in Icelandic -- that you couldn't turn off. They also insisted in asking people to pay in isk for Icelandic food, which was both a novelty, an annoyance and a source of nausea all in one.
That said, it was better than Air France by a long shot.