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Behind the Scenes at a McDonald's Photo Shoot

MrFisk (Member Profile)

Why Do Hamburgers in Commercials Look So Good?

Why Do Hamburgers in Commercials Look So Good?

Why Do Hamburgers in Commercials Look So Good?

Why Do Hamburgers in Commercials Look So Good?

Food Ad Tricks - Making A Commercial Burger

Food Ad Tricks - Making A Commercial Burger

ReverendTed says...

>> ^Winstonfield_Pennypacker:
TV shows and movies aren't directly selling a product.
Oh-ho-ho-yes they ARE! They're selling you a fake image of life that they want you as a viewer to try and live through vicariously. And you're spending something a lot more valuable than a few bucks. You're spending your TIME. In order to get you to watch their show, they portray a completely unrealistic existence that couldn't possibly happen in reality. They're just like the advertisers, except they're soaking you for time, imagination, and perception of reality instead of a couple bucks for a burger.


That may be true, but they're selling exactly what you see. They sell the unrealistic experience.

It's not like they show a commercial and it's all "drama, beautiful people, and awesome Michael Bay 3D Splosions!" and then during the show it's "yawnfest with C-list actors who just rolled out of bed and special effects by my brother-in-law."

Although I will admit that sometimes movie trailers might be somewhat misleading as to the movie's actual content, which I think would be a more apt analogy.

(Also, does anyone else immediately recall the scene from "Falling Down" when this topic is raised?)

ReverendTed (Member Profile)

TheSofaKing (Member Profile)

Food Ad Tricks - Making A Commercial Burger

zombieater says...

>> ^Winstonfield_Pennypacker:
not their product anymore
A burger is a piece of beef with some vegetables and colored pastes on top which has been sandwiched between a cut roll. That's what the ad shows, what the restaurant prepares, and what the consumer buys and eats. So it IS their product which has been idealized to endure the rigors of a shoot while looking good. Film-makers do what they do and work with the subject to tell a story. In this case, the story is that when you go to the restaurant you will be served a piping hot, delicious hamburger. And that's what you get.
"But boo hoo hoo - I wanted the Hamburger GOD in the ad! Waaaaah!"
I regret having to be the man who shatters your delusions - but TV isn't real life. Oh - and Santa Claus isn't real, the Easter Bunny doesn't exist, and man-made Global Warming is a political hoax.
Actors on TV play a character, and get taped up, made up, slapped into designer clothes, and put on a set with radically different lighting & furnature than you'd experience in a real setting. You don't expect actors to look & act like thier TV show counterparts. So why would you expect the food you see in real life to look EXACTLY like stuff in an ad? The restaurant isn't a million dollar set with lights and that burger you're buying wasn't prepared by a Master Chef from specially hand-picked ingredients. Welcome to planet Earth. :eyeroll: If you're naive enough to think you're going to get that perfectly idealized hamburger GOD for $1.00 at McDonalds, then you really need help.


^It's an interesting argument, but fails on one large point: TV shows and movies aren't directly selling a product. The entire point of a TV ad is to advertise the product which is for sale (i.e. If you give us a certain amount of money, this is the product you will receive). However, it isn't the product you receive is it? Any person who eats at a fast food restaurant can tell you that.

This is why toy manufacturers were made, via court order, to show the hand of the child moving the toy in TV ads and not just show the toy move by itself. It's false advertisement.

This is a damn close parallel to a "magical" flying toy.

Food Ad Tricks - Making A Commercial Burger

joe2 (Member Profile)

Food Ad Tricks - Making A Commercial Burger

demon_ix (Member Profile)

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