I love the bits on the website about Aryan heritage.
why?
The term basically means person from the persia/india regions.
in sanscrit and persian, it has additional meaning of "noble/spiritual one" attached to it. However, this is much like Rome calling every other non-roman civilization "barbarians".

http://en.wikipedia.org/wiki/Aryan

The Old Persian form of *Aryāna- appears as Æryānam Väejāh "Aryan Expanse" in Avestan,[1] in Middle Persian as Ērān, and in Modern Persian as Īrān.[2] Similarly, Northern India was referred to by the tatpurusha Aryavarta "Arya-abode" in ancient times.

Armenians to this day refer to themselves as Aryaee, or Aryan(meaning pure blood).
[...]
In ancient India, the term Aryavarta, meaning "abode of the Aryans", was used to refer to the northern Indian subcontinent.
[...]
Since ancient times, Persians have used the term Aryan as a racial designation in an ethnic sense to describe their lineage and their language, and this tradition has continued into the present day amongst modern Iranians (Encyclopedia Iranica, p. 681, Arya). In fact, the name Iran is a cognate of Aryan and means "Land of the Aryans."
[...]
In 1967, Iran's Pahlavi dynasty (overthrown in the 1979 Iranian revolution) added the title Āryāmehr "Light of the Aryans" to those of the monarch, known at the time as the Shahanshah (King of Kings).