The term "chav" refers to a subcultural stereotype of people fixated on fashions such as flashy "bling" jewellery (generally gold), and designer clothing with the beige Burberry pattern (most famously the baseball cap which has since been discontinued by the company), and such brands as Lonsdale, Berghaus, Burberry, Von Dutch, Louis Vuitton, Fred Perry, Stone Island, Kappa, Ben Sherman, Adidas, Nike, and best-known Sergio Tacchini. Musically chavs also tend to have a different taste mainly involving rap, dance, happy hardcore, RnB and an unusual type of music referred to as New Monkey. Response to the term has ranged from amusement to criticism that it is a new manifestation of classism.