It's an interesting conversation, one I wish we could all have in person as typing is so cumbersome at times.

It's not only about the testosterone which guides the male libido (The penis has nothing to do with it - unless the entire process actually leads to sex - which it can - but most often it doesn't)

It IS, as Enoch points out, about attention. As long as the process of flashing the colourful feathers, gets the attention that is needed, then the individual is validated.

Just a glance or a stare can be enough to bolster a girls confidence (from a male, a female, a family member, a boss or whoever.) And if wearing the right shoes does the trick the validation is achieved. If wearing designer labels works, then validation is achieved. If being seen in a Lamborghini does the trick, then validation is achieved. Everyone has triggers. Sometimes they are emotional triggers brought on by personal trauma - sometimes they are learned triggers brought on by advertizing and society.

Male or female, Validation is all anyone ever wants. Those that have had constant validation in their lives, may not be a slave to the process. But in a society where advertisers constantly try to make us feel like we are not good enough so that they can create a market based on everyone's self image this is the way things work.

If it didn't work so well, they wouldn't do it. I work in advertising. I have been trained to find a way to sell things to people that they don't need. The problem is, I'm a cynic and I can't do it. So every time I have to do it, I find a way around it. That's why I now work at a college (a microcosm of political correctness where I don't have to sell stuff using sex - in fact we go out of our way not to)

So there are two sides to this equation:
1). There is the side where everyone seeks validation either emotionally, physically or by accomplishment.
2). And there is the side where advertising exploits our biological AND emotional needs to sell stuff.

Although they are two very different things, they form a symbiotic relationship and feed off each other.

I know that @bareboards2, you are trying to say, that this "advertising" needs to stop. And ideally, you are right. If you find a way to stop it all let us know. But I also know that this type of marketing is so targeted to our needs at the most basic levels, that this type of thing will never go away. Our personal needs, and desires need it too badly.

To try to explain all this is difficult - I trained for 6-years in art school to manipulate what people see and how to make them see what I want them to see. How to lead them and bring them to my way of thinking through visual media. Advertising is an attack and a science into your needs, sensibilities, emotions and psychological image of your self.

I expect the only way to battle media is through media - The person with the most media and money wins. (it's a propaganda war)

If you want to delve deeper into the psychology of it all - It's an in-depth study - here is a place to start. Start with John Berger's, "Ways of Seeing".
http://videosift.com/video/John-Berger-Art-Critic-interview
http://videosift.com/video/Ways-of-seeing-John-Berger (first episode of four)
http://videosift.com/video/WAYS-OF-SEEING-final-episode-vertising (final episode - Advertising).
The book starts with classical art and leads right up into modern advertising. Check Amazon for reviews.