Classic Hollywood over correction, try to fix a decades long problem with women in Hollywood by pumping out a few female centric movies as a mea culpa. Then, if the movies bomb they'll point to that as proof that nobody wants to watch female led movies.
All the while ignoring the fact that male led movies crash and burn all the damn time and nobody goes "it failed because, you know, men". And never addressing the real problems.

Oh fer Chrissakes!....Anybody!!??
Howabout two classic Hollywood money makers, on a weekend with a 16mm, spending their extra cash, and making history....!