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The destruction of Volvo

submitted by lavoll

1 decade 5 years 4 months ago

Volvo is coming out ruined after the sale to Ford, and with a brand that is destroyed.
At one time Volvo was all about safety and environment, but the latest car (xc90) is anything but that. Probably produced by Ford to compete with ridicolous audio and bmw SUVs.
And did they really think that luxury car buyers would go "hmm,, i wanted to buy a mercedes, but volvo is so cool now". not likely. Good riddance.

anyways, Volvos history is a fascinating one, and I wish i could have found a video that focused more on the charismatic, flamboyant, enigmatic and at times dicator-ial CEO Pehr Gyllenhammar.
http://en.wikipedia.org/wiki/Pehr_G._Gyllenhammar