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Reality Show President: Inside the White House PR Machine

(lurgee)
9 years 11 months 2 weeks ago

"Let me say it as simply as I can: Transparency and the rule of law will be the touchstones of this presidency."—Barack Obama, 2009.

"The White House has effectively become a broadcast company," says Michael Shaw, publisher of Bagnewsnotes.com, a site dedicated to the analysis of news images. Shaw explains how strategically composed photos, taken by official White House photographers, travel from social media sites that are controlled by the administration to the front pages of newspapers around the world.

The press publishes the official White House photographs because independent photographers and videographers are increasingly barred from covering the president. This practice has diminished the power of the independent media as an exclusive distribution channel while empowering official photographers such as Pete Souza, who are on the presidential payroll.