Summarized from Wikipedia:
Year Zero is a concept album criticizing the United States government's policies as of 2007 and projecting a dystopian vision of its impact on the state of events in 2022. Reznor's Year Zero concept has also included an alternate reality game, and a potential television or film project.The alternate reality game attached to the album expands upon the fictional storyline of the album through other media including various websites, pre-recorded phone messages, and murals. The campaign was organized by Reznor himself and 42 Entertainment, notable for a number of other alternate reality games and viral marketing campaigns. Much of the ARG revolved around a number of Nine Inch Nails live performances during the Performance 2007 tour. During these performances, several high-quality audio files from the then-unreleased album were intentionally leaked to the public.
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