Coca Cola says labels are for cans

YouTube description:

أظهر استطلاع للرأي أن الانسان لا يحتاج إلى أكثر من 7 ثوانٍ ليحكم على غيره من مظهره حتى من دون أن يعرفه. في شهر الخير، نظّمت كوكاكولا إفطاراً في الظلام حيث جمعت 6 أشخاص مختلفين في الشكل والاهتمامات حول طاولة واحدة في مبادرة منها لتغيير هذه العادة.

It takes just seven seconds to build a prejudice based on someone's appearance. This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered and how it changed the way they see the world.

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