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Children vs. Fashion

submitted by Aard Vark

(oritteropo)
8 years 8 months 4 weeks ago

Women are "sick and dead drunk." Men are "superheroes, managers and entrepreneurs."

Every year fashion brands launch their campaigns to promote their new collections. The artist Yolanda Dominguez has asked a group of children aged 8 to describe what they see in some of these images and the result clearly shows the implicit violence and unequal treatment of men and women that exists in fashion editorials.

A document that raises many questions about the hidden messages generated by the fashion world: Why do we link these kinds of images with glamour and luxury? Why does nobody denounce this? What influence do these images have on our visual education? Why do brands support such messages? What can we do to change this?

More info: http://www.yolandadominguez.com/en/project/kids-vs-fashion/

(via LiveLeak, the description above is my translation of the original Spanish below, greatly improved by comparing with Yolanda's much better translation once I found it)

Descripción de YouTube:

Niños vs. Moda

Ellas están "enfermas, borrachas y muertas". Ellos son "superhéroes, jefes y empresarios".
Todos los años las marcas de moda lanzan sus campañas para promocionar sus nuevas colecciones. La artista Yolanda Domínguez ha pedido a un grupo de niños de 8 años que describan lo que ven en algunas de estas imágenes y el resultado deja en evidencia la violencia implícita y la desigualdad en el tratamiento de hombres y mujeres que existe en las editoriales de moda.
Un documento que plantea muchas cuestiones sobre los mensajes encubiertos que genera el mundo de la moda: ¿por qué relacionamos este tipo de imágenes con el glamour y el lujo?, ¿por qué nadie lo denuncia?, ¿qué influencia tienen en la educación visual?, ¿por qué las marcas apoyan este tipo de mensajes?, ¿qué podemos hacer para cambiarlo?.
Más info: http://www.yolandadominguez.com/project/ninos-vs-moda/