There actually is such a thing. I work for a large phone company and occasionally we'll send out group text msg's to certain locations (like a super bowl or some other event) letting people know about some important piece of information.

So I think this is legit. Now I havent experienced a hong kong movie crowd so I cannot say what the mannerisms are for their theater crowds, but 1) they could be expecting this to be the commericals before the movie and 2) they could have had their phones on vibrate. It doesnt look like the whole audience is looking at their phones. I'm sure they had enough cameras located around the theater to capture enough people that have bad phone mannerisms.

This is remarkably similar to the shit the NFL is pulling here in Minneapolis where we were "awarded" the Super Bowl in 2018. From the local newspaper:

"Free police escorts for team owners, and 35,000 free parking spaces. Presidential suites at no cost in high-end hotels. Free billboards across the Twin Cities. Guarantees to receive all revenue from the game’s ticket sales — even a requirement for NFL-preferred ATMs at the stadium."

The NFL's secret (secret!) list of specifications runs to 153 pages.

Fuck pro sports and everyone involved.

These aren't cops, they're 'security'. It's kind of like hiring M13 or bloods to guard the Super bowl. You should expect it to go wrong at some point.

I thought he was confused because he was prepared to talk about Captain America and/or Robocop, which he was fairly sure played in the super bowl (and reportedly right before the interview), but Samuel acted like there was NO commercial, and was already pissed off about it instantly, making the host second guess himself/his staff. Maybe I'm wrong, but that's how it looked to me.
I certainly didn't hear a pause there. It was more like..."I tell you what, (small pause), your working for marvel that super bowl commercial, did you get a lot of reaction to that superb owl commercial?
If he had said "I tell you what, your working for Kia that super bowl commercial, did you get a lot of reaction to that super bowl commercial?" I would be right there with those claiming he made a mistake. Since Samuel is in 2 Marvel movies, you might think he would have asked "Was I in a super bowl commercial?" instead of wrongly and angrily implying he was in NO super bowl commercial. (True, he did ask "what super bowl commercial?" and the host failed to answer, but Samuel also cut him off the rest of the interview so perhaps he was going to answer but didn't want to interrupt the already angry guest, or perhaps he's just a horrible interviewer).
(BTW, I've never seen this host, I don't mean to defend him if he IS a known racist, or if he admits it was a case of mistaken identity. I have not heard of either of these so far.)
I'm still sticking with my contention that Samuel made the mistake here unless the host admits he didn't know his guest, because that's how it looks to me, clearly.

...and wow, how did I not notice him saying "What Super bowl commercial?" with ROBOCOP glowing behind him?!? I guess Samuel forgot why he was there completely. BWAAAHAAAHAAA!

EDIT:I'm wondering, did Samuel maybe hear "...Working for CAR (muffled), the super bowl commercial..."? That would explain why he thought the question was about Kia. Hmmmm. That would explain a lot.

Actually, yes I do believe that. Since the lead up was (apparently, I have not seen it only read it) clips of Captain America, and "Working for Marvel, the Super Bowl commercial, did you get a lot of reaction to that Super Bowl commercial?"...I do believe that's what he meant, and was confused when Jackson angrily said "What commercial?!?"...and he seemed to second guess himself/his staff that it was in the Super Bowl. Only Jackson mentioned car or credit card commercials, the 'interviewer' mentioned Marvel, which had 2 Samuel Jackson Super Bowl commercials.
Today I've seen the clip re-played 1/2 dozen times, and they always removed the "working with Marvel" part in order to make the race baiting outrage make sense.
Seems cut and dry to me. Also hilarious...on both sides.
EDIT: Oh, and I call trailers "commercials"...I'm old and old school.
I never heard him admit he got them confused, only give a generic 'forced' apology that he was 'wrong'...I have not heard him say what he was wrong for, and I've looked.

Yeah, I say F You Jackson...you're trolling in search of 'racism' to ridicule, but you forgot you DID a SUPERBOWL COMMERCIAL, for MARVEL. (EDIT:at least 2 Super bowl commercials) Who's the asshat here? The one who asked a reasonable question, then let his guest ridicule and lambast him for the GUEST'S misunderstanding, or the guest that forgot he did a commercial so incorrectly he accused the reporter of forgetting who the guest is, and of being racist.
Once again, F you Jackson...where's the public apology? This is 100% your bad and your mistake.

"Working for Marvel, the Super Bowl commercial, did you get a lot of reaction to that Super Bowl commercial?"

http://youtu.be/7SlILk2WMTI

Not sure Rubin made any mistake here.

There seems to be a trend of awesome ads for terrible beer at the moment.

*related=http://videosift.com/video/Arnold-Schwarzenegger-Super-Bowl-Commercial

Arnold Schwarzenegger Super Bowl Commercial has been added as a related post - related requested by ChaosEngine.

Groundhog Day, The Super Bowl AND your Birthday ... what more could you ask for? Have a festive day

https://www.yahoo.com/tech/teasers-trailers-and-stunts-mean-super-bowl-ad-game-is-74939297469.html from http://www.hardocp.com/news/2014/01/29/how_youtube_twitter_ruined_super_bowl_commercials/ as well.

I don't really care about football. I'm watching the score by refreshing my computer and following Dan Savage's tweets, which are HIGHLY ENTERTAINING.

And my heart is pounding. Good grief. This town will EXPLODE if the Seahawks go to the Super Bowl.

That's their Super Bowl.

Tecmo Super Bowl 2013 Auburn Missed FG Kick Return ... has been added as a related post - related requested by ant on that post.

"Woah." as Neo says! I remember when CBS(?)'s Super Bowl did this, but it was crappy and choppy!

http://vimeo.com/user12462930 has more!