This is about a useless commercial gimmick that ought to die.

 For the purpose of preserving any solid food, freezing is superior to refrigeration.   The food that is frozen at the source, and transported while frozen, and sold while frozen, is actually more fresh than the so-called "fresh" food that is merely refrigerated throughout that production and distribution process.   Using an inferior preservation method does not make it any fresher.   The meat departments in groceries need to be replaced by frozen food aisles.

 In addition, frozen food is much more convenient because you can get a month's supply at once.

 Freezing doesn't destroy any nutrients.  It may cause some cells in the food to rupture from the expansion of the water, but that's a good thing because it may increase the bioavailability of the nutrients in the food.