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Embedded Racism for little girls. Thanks, Corporate America!

bareboards2 says...

This video hit the internet last January. At the time, the company only had one black doll. Now they have five dolls of color.

eric3579 above made reference to a comment the company made on an internet article about this vid. They corrected the pricing error in the vid (dolls without accessories are cheaper). They also said they were planning on coming out with a Deluxe black doll.

Everything you say is correct and reasonable. I just doubt that they ARE as rational and careful about hitting all markets. You didn't address my comment about the Bechtal test and the irrationality of moviemakers. I have the evidence of an entire industry being irrational. I don't see why dollmakers would be assumed to be exempt from the same forces.

Those in power don't pay attention to those not in power, until the formerly powerless start making noise.

And you do misunderstand the point of this vid. The lack of Deluxe black dolls isn't a CAUSE of racism. It is a RESULT of a white dominated society that minimizes black people as consumers. Maybe. This is all conjecture, of course.

That Deluxe black doll is coming though! Hallejuah!

AeroMechanical said:

Well, I would say the important difference is whether their decision was based on statistics and decent market analysis, or whether it was just somebody's assumption. It certainly must be tricky when you have a line of products, the different models of which are specifically intended for a particular race. Then you have to look at the demographics of each race separately. You need racially divided focus groups and so on. Obviously, I don't know their particular story, but I wouldn't be quick to judge the company. Though it would be nice, capitalism doesn't generally allow companies to be fair and just for its own sake. If they're stuck with a quarter million unsold deluxe black dolls in their warehouse after christmas, some other less just company will eat their lunch. The free market isn't going to solve racism.

This situation is a nice, simple but poignant illustration of the effects of chronic systemic racism, but I wouldn't go looking for any causes of it here.

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