As of May 2006 Olbermann was doing pretty well for himself and his ratings have only improved since. From MediaWeek: "Third-place MSNBC saw its prime time audience jump 8 percent to 370,000, bolstered in part by the success of its Countdown with Keith Olbermann, which was the number two cable news program in the 8:00 p.m. - 9:00 p.m. time slot in the 25-54 demo, behind O'Reilly. Olbermann averaged 419,000 total viewers on the month, and 156,000 in the news demo, an increase of 37 percent. Headline News' Nancy Grace took third in the demo at 8:00 p.m., averaging 150,000 25-54s, while CNN's Paula Zahn Now lost 41 percent of the demo, coming in fourth with 147,000."