Chomsky: Is There Truth in Obama's Advertising?

In a fascinating speech, Chomsky warns, "Changes and progress very rarely are gifts from above. They come out of struggles from below."

What he had was an army that he organized of people who got out the vote for Obama. For what the press calls, Brand Obama. They essentially agree with the advertisers, it's brand Obama. That his army was mobilized to bring him to office. They regard that as a good thing, accepting the Lippman conception of democracy, the ignorant and meddlesome outsiders are supposed to do what they're told and then go home.
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And notice incidentally on the side that the institutions that run the elections, public relations industry, advertisers, they have a role -- their major role is commercial advertising. I mean, selling a candidate is kind of a side rule.
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And when they turn to selling a candidate they do the same thing. They want uninformed consumers, you know, uninformed voters to make irrational choices based on the success of illusion, slander, and effective body language or whatever else is supposed to be significant. So you undermine democracy pretty much the same way you undermine markets. Well, that's the nature of an election when it's run by the business world, and you'd expect it to be like that. There should be no surprise there. And it should also turn out the elected candidate didn't have any debts. So you can follow Brand Obama can be whatever they decide it to be, not what the population decides that it should be, as in the south, let's say. I'm going to say on the side, this may be an actual instance of a familiar and unusually vacuous slogan about the clash of civilization. Maybe there really is one, but not the kind that's usually touted.

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