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Why ISIS is Laughable but Effective

8 years 11 months ago

YouTube: When we think about ISIS it's important to try to understand what they are and why they're as effective as they are. According to retired U.S. Army General Stanley McChrystal, ISIS benefits from the fact that the Middle East and North Africa are so fractured at the moment. Just as a weak disease can prove deadly to someone with a weakened immune system, ISIS takes advantage of the context and situation. They also benefit from a savvy grasp of modern technology, social media, and -- believe it or not -- effective branding.