The Buzz(kill) about Caffeine

"Caffeine is arguably the most popular drug in America. But what do you really know about it? This short video explains how the beloved stimulant became the key ingredient in top-selling soft drinks and how those drinks came to be blended with foreign-made synthetic caffeine. It also examines the regulatory mess surrounding this potentially lethal drug in the U.S.

Director, Producer & Editor
Ariane Wu

Based on reporting by
Murray Carpenter

Narrator
Al Letson

Illustrator
Anna Vignet

Motion Graphics Artists
Sam Ward
Richard Levien

Colorist
Gary Coates

Sound Mix
Christopher Galipo" -- Center for Investigative Reporting
oritteroposays...

Fortunately the rest of the world has more consistent guidelines. The EU for instance requires labelling for any food or drink with caffeine (except tea and coffee) - https://www.food.gov.uk/science/additives/energydrinks and down under there are limits on the maximum caffeine content of drinks - http://www.foodstandards.gov.au/consumer/generalissues/Pages/Caffeine.aspx (maximum is 320 mg per litre for energy drinks, which is why the local Jolt cola has less caffeine than the US version).

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