TED Talks: Rory Sutherland On The Importance Of Small Things

Talk on how business tends to overlook details.
Floodsays...

Interesting. Instead of 'Strategy' in the top right quadrant and '???' in the bottom right quadrant, I would have "bad ideas" and "good ideas" respectively.

If it costs a lot of money, then you are losing money, thus "bad idea". If it costs a negative amount, then you are making money, thus "good idea".

I realize he was talking about the cost to the consumer, and not the company, but I can't make any sense of what a negative cost to the consumer would mean. Free would be zero cost; can you have less than free? More free stuff?

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