Switzerland Ad for Women - Against Soccer World Cup

A World Cup Switzerland tourism ad directed at the ladies.
dagsays...

Comment hidden because you are ignoring dag.(show it anyway)

It's a clever ad, but really the premise is pretty rediculous. I'm sure Swiss gents love them some sports just as much. How about Iceland? Never hear much about Icelandic sports stars.

oligopolsays...

well, i'm from switzerland and i didn't know they even made this ad in english. i thougt, this campain was mainly focused on germany. but anyway, be sure, soccer and the world cup are a big if not the biggest issue here. the swiss team qualified for the first time since 1994. as a consequence everybody feels entitled to do soccer related commercials and ads. this one - even if "negative" is rather outstanding and creative. they try to sell everything from muesli to mortgages referring to soccer. believe me, after some time you're fed up but by the way: the guy with the cow was really "mister switzerland" 2005. interesting fact: before he became a farmer (yes, he knows how to treat a cow), he almost became a professional soccer player...

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