I'm not at all surprised that *most* would go for the chocolate.

But I'm quite surprised that *nobody* went for the silver. I'd have guessed that maybe 1 in 10 would either:
a) know the value of the silver (or at least know that it is in the ballpark of a couple orders of magnitude more valuable than chocolate) OR
b) just choose it because they aren't big chocolate fans.

I wouldn't trust a media analyst either.

I just don't buy it. My guess is he didnt show the people who would take the silver and those that did, didn't actually get it as he only seemed to have one. I'd bet anything this has been manipulated.

Yeah, same formula as american late-night segments; selective editing.
Not sure this is EIA though, is it? Because of that tag I was expecting someone to have tried to eat the silver bar.

I think average people are incredibly stupid AND dumb, but I don't believe for a second that people really chose chocolate over silver. I'm calling fake, at the least faked by editing out those that chose the silver if not the more likely method of faked by having all the 'winners' be setups.
Even toddlers know that silver is worth more than chocolate, and that you can trade silver for money and buy chocolate, "I don't have any way to do anything with the silver." is too ridiculous even for Americans to think...and there's a 'we buy gold and silver' place right there to re-enforce the idea that silver is money.
*fail

Adding video to channels (Fail) - requested by newtboy.

I could almost see this as legit because:

1. Even if these people are total oddballs that naturally trust random street weirdos giving things away, the choice that is offered would have to make even the most trusting among them a tad skeptical. Because it's got to be a trick, right? I'd be like, yeah, sure pal, that's a bar of silver - but uh...give me the chocolate. Because:

2. I know exactly what a Hershey bar looks like. I don't need to trust his claim that it's a real bar of chocolate. Whereas:

3. Most people don't know exactly what an authentic silver bar looks like. I sure don't. At least not down to the exact size, shape, and markings. So they'd be trusting some nut's claim that it really is a silver bar.

Still though, it STILL seems unlikely, because, personally speaking, I'd much rather have even a FAKE bar of silver than a bar of chocolate I could get at any convenience store.

Huh.

The immediate, most obvious bias is that he has one hand full of chocolate bars, and the other hand with only one silver bar.

If I were in that situation...

My ignorance about the value of silver and how to identify it would come in to play. I have no idea how much 1 oz of silver is worth, and I still have no idea when it's 10 oz.

Taking the chocolate bar would cost me nothing. It's easy to tell it's real. It looks like he's got lots, so I don't feel greedy. It's consumable, so it won't take up any space. And hey, free chocolate!

Taking the silver has added work and uncomfortable emotions attached. I still don't trust this stranger I met on the street. IF the silver is real, I have no clue how much it's worth. AND I'm still stuck with this lump of metal that I can't do anything with unless I find someone to sell it to. Since I've never sold silver before, I expect to get ripped off. I don't know if I trust a coin shop like the "WE BUY GOLD" people to treat me fairly, and selling online is a hassle. It will probably sit in my house for weeks. Best case scenario, I earn some money after jumping through a few hoops. Worst case scenario, I feel cheated and have a bad day.

Honestly, presented the way it is in this video, and not knowing the worth of the silver, I would probably have taken the chocolate too. (Though... I don't actually like milk chocolate. I probably would have just said "No thanks!" and kept walking.)

Silver since I don't eat candies.

yeah, I was a bit unsure of the EIA tag. I was thinking in lines of the logic behind choosing chocolate over silver at the time.

I'm sure there is selective editing going on but never forget that 50% of any population is of below average intelligence for that population. I would have correctly said median instead of average but you'd have to be in the upper half to know the difference.

I think it's totally legit and that they all responded that way because of the context. With a camera in your face out of nowhere and this odd choice, the chocolate bar has no strings attached; you can just take it and go. Their feeling is probably thinking, "They must be filming and offering silver bar for some reason and some unknown consequences will come from choosing that ." Also, it may be a subconscious thing like "If I choose the silver they won't let me keep it and then I won't get the free chocolate bar."

I'm sure the results would be very different in a different context or perhaps even if the choice was just presented differently.

But aside from all that, what an annoying fucking video. I detest that they offer no explanation or elaboration on what they're doing or what they think is happening with the people and there's no conclusion to sum up the results and the reason for the results, etc. Even a simple "I don't know why they're not choosing the silver," would suffice, but his only commentary or narration or summation for the whole experiment is an occasional look into the camera. And then it just ends?

Stupid. I want to down-vote his face.

I'd pick almost anything above Hershey's chocolate. Straight out of the refrigerator or not.

I honestly would have chosen the silver bar. If there wasn't a camera crew there, I wouldn't take either, because I'd just think the silver was stolen and would be paranoid about taking it. But since there was a camera crew, I would think it's some kind of gimmick, and they expect everyone to take the Hershey's.
I probably wouldn't sell the silver or get it appraised, just keep as a souvenir.