Popsicle - Sweeten Your Life

(vimeo) *This is a spec commercial and is not affiliated with the Popsicle brand.

There's a unique manner in which you can weave Popsicle sticks so that when you undo a stick on one end, it creates a chain reaction that ripples down the line at 35 mph. We decided to take this idea a step further and to build this story around it.

I conceptualized this idea about two years ago, but we could never find the right project with which to incorporate. Since the sticks fly off so fast, we knew that we would need a high-speed camera to capture it. Until recently, high-speed cameras were very expensive to rent for a project that really had no budget.

When the Phantom Miro was released, it gave us the opportunity to do 1000 fps relatively inexpensively. We quickly gathered a crew, who all volunteered their time and filmed it all in one day at Venice Beach, CA.

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