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Giant Billboards Target Airplanes

"Advertisers aiming to reach high-flyers will soon be able to place massive adverts near some of the world's busiest airports.

The UK-based Ad-Air says after five years in the planning, the first ad will appear in Dubai next month."
twiddlessays...

What about night-time flights? What about the people sitting in the aisle seats? There is no way to measure how many people were looking out the window to see your advertisement. This seems to be colossally inefficient.

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