"... Does it work?"
"Coors light in space to test the 'Super Cold' label using a high altitude weather balloon! Visit www.sky-probe.com for more info and details on how to purchase your own Sky Probe. Utilized a GoPro Hero 2 for video, Yaesu VX-8GR with APRS for tracking along with a SPOT GPS, Data logging used an Arduino with custom shield, and a freezer thermometer to record temperatures in real time."