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Edible Cutlery (#innovation series 3)

submitted by Aard Vark

(oritteropo)
8 years 1 month 1 week ago

YouTube description:

India is one of the world's largest consumers of disposable plastic cutlery, which has the makings of a huge health and environmental crisis written all over it.

This film is the wonderful story of a couple and how they've imagined a possible solution to this crisis!

This is a part of a 6-film series that we have produced in partnership with The Better India. The project has been supported by Marico Innovation Foundation.

Note:
~ Within 12 hours of going online, this video has garnered over 1.2 million views on The Better India channel (https://www.facebook.com/thebetterindia)
~ Narayana has received an aggregate order of 10 million spoons so far and interest from venture capital in his idea

3 Comments

artician

says...

This is one of those fantastic movements that we'll probably never see further west, simply because it'd be associated with poverty or something undesirable. Prove me wrong, humans!

*promote

siftbot

says...

Promoting this video and sending it back into the queue for one more try; last queued Friday, March 18th, 2016 7:54pm PDT - promote requested by artician.

worthwords

says...

I have a metal spork knife that I carry around in my pocket. I just can't stand plastic cutlery. A quick wipe and then wash later and it's good for many years.