Boobs in low-cut shirts, boobs in sports bras, boobs in showers and boobs in a baby's mouth. It's these sorts of images that make up the latest overtly sexy breast cancer public service announcement.
The ad, created by Chilean agency Lowe Porta, Santiago, places the focus on the chests of the women featured, rather than on the women themselves. In fact, you see a whole lot of boobs in this advertisement, but not one face. After a montage of breast close-ups, the PSA displays its tagline: "Si tanto nos gustan, deberiamos cuidarlas. Incentiva a mujer a hacerse un examen de mamas." Translation? "If we like them so much, we should take care of them. Make a woman get a breast exam."
But not everyone is convinced that this PSA will actually accomplish its stated goal. BuzzFeed's Copyranter writes: "So, the spot is targeting men. Fine. What do you think the number of male viewers who jerk off to the ad will be compared to the number of male viewers who actually ask a woman to get a breast exam?"
This ad follows other decidedly sexed-up breast cancer awareness campaigns that have been released in recent years. The Keep A Breast Foundation's "I Heart Boobies" campaign plasters its tagline onto T-shirts and bracelets, and a 2009 ad from Rethink Breast Cancer proclaimed "Save the Boobs" and featured a lithe young woman strutting near a pool in a white bikini. (
http://www.huffingtonpost.com/2012/10/25/breast-cancer-psa-focuses-on-boobs-not-women_n_2018080.html)
19 Comments
gwiz665Hmm... Uhm. *cough cough* *quality *doublepromote
siftbotBoosting this quality contribution up in the Hot Listing - declared quality by gwiz665.
Double-Promoting this video and sending it back into the queue for one more try; last queued Tuesday, November 6th, 2012 11:54am PST - doublepromote requested by gwiz665.
PlayhousePals*length=47 A plethora of mammalia protrusions if I ever saw one
siftbotThe duration of this video has been updated from unknown to 47 secs - length declared by PlayhousePals.
Payback0:26 looked fun to film.
deathcowThis is pandering.
oOPonyOosays..."Make a woman get a breast exam" Make? =)
spoco2Yeah, that seems to, erm... not target the intended audience very well.
legacy0100Boooooooooooooooooooooooooooooooobeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees
StormsingerAnyone jerking off to this probably still jerks off to the Sears catalog too. Pleasant, but I wouldn't consider it woody material.
brycewi19>> ^gwiz665:
Hmm... Uhm. cough cough quality doublepromote
gwiz...Your profile pic appears to be a bit more upright for some reason.
Aniatariosays...Mm, now those are some nice ti- OH right! A Baby, that's why they're there...
dystopianfuturetodayThere is nothing sexier knee length underpants an cotton underwire bras. >> ^Stormsinger:
Anyone jerking off to this probably still jerks off to the Sears catalog too.
JanuariSomething tells me if they decide to go this route with a testicular cancer video, it wouldn't quite rocket up to 1st in the same way.
Hive13Who would have known that raising awareness for cancer would give me tingles in my bad area?
CrushBugI get the feeling this is only controversial in certain parts of the US.
zebishopjokingly says...Don't see where the controvery is on that one tho...
OrnthoronNot to mention prostate cancer...
Something tells me if they decide to go this route with a testicular cancer video, it wouldn't quite rocket up to 1st in the same way.
BoneRemakeI don't speak or understand Tahitian so I don't know wtf this was going on about but tits.
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