CSS (Cansei De Ser Sexy) caught an unlikely yet major break when their song "Music is My Hot, Hot Sex" was used in a worldwide television commercial by Apple Inc. for the iPod Touch. An 18-year-old British student, Nick Haley, used the song in a slick, homemade 30-second commercial for the iPod Touch that he created and then posted on the video sharing site YouTube on September 11, 2007. The same song had been used in a commercial for the competing Zune media player a year prior. Creative executives from Apple's advertising agency, TBWA\Chiat\Day, saw Haley's creation, contacted him, and enlisted him to remake it as a broadcast version. The spot began airing in the U.S. on October 28, 2007, and later in Japan and Europe.