*quality

Boosting this quality contribution up in the Hot Listing - declared quality by eric3579.

Needs more positive reinforcement IMHO, not just guilt.

One advert need not use all psychological tactics. I don't think they are using guilt here, though some may feel guilty watching it. The primary drive here is humanising other races and demonizing the voice in your head that argues otherwise. I think trying to add positive reinforcement, without being transparent to the point of undermining your point, within a 90 second window while also getting across your main message is a bit more of a challenge than you might realize.

They need to play this in Detroit.

I have to say that I was shocked at the level of casual racism in Australia (and to a lesser extent NZ) towards the indigenous cultures.

Jesus that guys voice is terrifying. I'd be racist if it meant that guy would never fucking talk to me ever again!

"Stop. Think. If you're brown stay underground."

Racism extends a *little* bit further than just Detroit.

but hey, don't smash my face over it

I love a PSA that says "No one should be made to feel like crap."

Way to dumb down your language for the slow-witted racists of Australia.

Bogans are everywhere.