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#7 Commercial of the Year - Travelers Insurance

submitted by nomino

1 decade 4 years 11 months 2 weeks ago

From Time's Top 500 Commercials of 2009

"How do you sell insurance without bumming everyone out or boring people so much that they might actually welcome a catastrophic event? The folks who make ads for insurance companies seem to lean a little too heavily on our nonhuman brethren (geckos and Neanderthals, we're looking at you). But in this case, it works. Minimal dialogue, a mournful song and a shaggy, haggard, utterly adorable mutt fretting about his treasure all speak volumes. Travelers' other ad, with a flotilla of its signature red umbrella, has the looks, but this one has the personality.

http://www.time.com/time/specials/packages/article/0,28804,1945379_1944054_1944082,00.htm

6 Comments

The song being used is Ray LaMontagne - Trouble. Great song.

I didn't get it. Commercial of the year? yeah right, they probably made the "Award" themselves to get free ad space the viral way.

Moving this video to nomino's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

*promote

Promoting this video and sending it back into the queue for one more try; last queued - promote requested by xxovercastxx.

ForgedReality says...

>> ^Stacey:

I didn't get it. Commercial of the year? yeah right, they probably made the "Award" themselves to get free ad space the viral way.

How is this viral in any way? I don't even watch tv hardly ever, and I saw this on tv before I ever saw it on the internet. And it's not pretending to be a non-ad either.

But how does a dog do all of those things without money or thumbs? >:[ This commercial is full of lies and deceit.

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