VideoSift 101: tags

I'd like to know, for myself and others, what are the most effective ways to use tags on VideoSift? Originally, I used capital letters and was precise. Now I use the title and incorporate lower-casing. So, what is the lowdown?

The meager information contained in FAQ follows:
What HTML tags are allowed in comments?
The following HTML tags are allowed in everyone's comments:
a, i, em, b, strong, blockquote, u, br, small, sup, sub, strike, s, ol, ul, li, code, kbd, tt, p
In addition any full URL (beginning with "http://") in comments are automatically converted into a hyperlink and any newlines will be saved.

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